The Ploumanac'h team is proud to announce that it is strengthening its B2B relations and has launched its collections on Joor.
Since the global health crisis has created uncertainty for the fashion market, at Ploumanac'h, we decided to adopt Joor to bridge the gap and show Ploumanac'h collections to our B2B customers, virtually.
Thanks to its powerful engine, the platform enables our local agents to navigate their clients in the whole buying process. Simultaneously, having a one-stop page for all our B2B clients makes it easier for us to showcase our styles to as many buyers as possible.
It can be hard to find niched brands with trade shows being frequently canceled. That is why we believe that adopting a digital-first approach will improve buyers' workflows allowing them to learn about new products interactively and visually.